We delivered a vibrant Hello Kitty brand activation for a Sydney Souvenirs in Paddy's Market, aimed at driving in-store engagement and elevating the customer experience. The activation featured a custom Hello Kitty mascot costume and branded standees, creating highly shareable photo opportunities that attracted foot traffic and amplified the brand’s presence.

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To further capture attention, we designed a unique Hello Kitty backpack with a transparent window display, showcasing the character illuminated by colourful lights. This bespoke creation became a visual highlight of the event, drawing people into the space and sparking curiosity from passersby.

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Inside the store, we ran a prize wheel promotion where customers who spent over a set amount could spin to win Hello Kitty merchandise and exclusive sticker giveaways. This interactive element boosted customer participation and encouraged spending while making the experience more rewarding and fun.

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To extend reach beyond the physical space, we engaged social media influencers to promote the activation and the Hello Kitty product range. The campaign successfully combined physical touchpoints, custom merchandise, and influencer marketing to create a memorable, multi-layered experience — showcasing our full-service capabilities in brand activation.